HF5415 .K636 2008
658.8
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Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong.
— 12th ed. — Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. xxxii, 599, [99] p. : il. col. ; 29 cm.
Incluye índices.
Bibliografía: p. R-1 - R-30.
ISBN 9780132390026 (alk. paper). — ISBN 0132390027 (alk. paper)
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